When people hear '€800 website', they assume a template with your logo dropped in. Fair — that's usually what it means. Here's what makes this different, in plain economics.
Where agency money actually goes
At an agency, your invoice pays for account managers, meetings about meetings, office space, and the sales process that landed you. The person designing your site might see 30% of what you paid. None of that overhead makes your website better.
What a design system changes
I spent months building one excellent foundation: spacing, typography, color logic, components, performance, accessibility. Every client site starts at that 80% and gets 20% of genuine customization — your brand, your words, your layout decisions. You're not paying me to reinvent a navbar; you're paying me to make the right site for your business.
What AI changes
AI compresses the mechanical hours — boilerplate, first-draft copy, image processing, testing. It doesn't decide what your homepage should say; it makes executing that decision fast. The judgment stays human, which is the part you're actually hiring.
What doesn't get cut
- Performance — every site targets 100/100 on Google's tests
- Accessibility — WCAG AA is the floor, not a feature
- Ownership — the code and content are yours, full stop
- A human who answers — care plans mean month six is covered
That's the whole trick. No secret, no corner-cutting — just overhead deleted and leverage kept.